MotorType

Motortype is a project where cars get remixed into letters.
To me, the end of the fifties really marks an era with a high level of originality and the need to stand out. I've already done furniture so I thought it was time for cars.

Assigning letters to the cars was the hardest part. Looking at dozens from the mid century, trying to find the general lines/feel, that could fill in a/the letter.
The goal was to achieve a pure form, free of sacrifices made in purpose of functionality.
Sometimes, even, functionality can supersede itself, becoming a part of the design.
Like the vent from a Mustang, the fin of the Cadillac or tike holder of the Plymouth.

All in all, this took me 3 years to complete.
All models are modelled by hand from scratch, rendered in C4D with Octane.


My Role: 3D & Post Production

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Let's work together

I bring 10+ years of experience and
knowledge to the table

That means I know how to communicate, manage the project, give realistic budget estimations & stay on track to reach the deadline.

 

A selection of agencies I have worked with:

TBWA Brussels, Darw!n BBDO, BBDO Belgium, JWT, Jekyll n' Hyde, Publicis, Focus Advertising, Canada Gent, DivideByFour, Colruyt, Lavagraphics, Schokolade, Wenneker, Modulo, Bump,..

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+32 (0) 496 03 27 21

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I love to help. Don't hesitate to give me a call to discuss your project. 
I'm from Limburg, it'll be soothing.