Motortype is a project where cars get remixed into letters.
To me, the end of the fifties really marks an era with a high level of originality and the need to stand out. I've already done furniture so I thought it was time for cars.
Assigning letters to the cars was the hardest part. Looking at dozens from the mid century, trying to find the general lines/feel, that could fill in a/the letter.
The goal was to achieve a pure form, free of sacrifices made in purpose of functionality.
Sometimes, even, functionality can supersede itself, becoming a part of the design.
Like the vent from a Mustang, the fin of the Cadillac or tike holder of the Plymouth.
All in all, this took me 3 years to complete.
All models are modelled by hand from scratch, rendered in C4D with Octane.
My Role: 3D & Post Production
B.I.G. YarnsFocus on what matters most
Walibi 2023Campaign Visual Season 2023
Junior Bake Off VlaanderenVisual for Junior Bake Off Vlaanderen
Bake Off VlaanderenVisuals for Flanders' Bake Off
Sherwin WilliamsFrom plant to coating
De Allerslimste Mens ter WereldKey Visual for DSMTW's 20th season
Walibi KondaaCreating a sense of speed & thrill
CharretteFull CGI visual for very real rhum
HyperIceImagined spaces showcasing a range of innovative wellness products
BeoBank 2019Branding for a wide range of services
Walibi Tiki WakaPhotorealistic visual in a Polynesian-themed setting
Orange Double DataA sunny afternoon in the park
SoudalAdhesive going eco-friendly
XentroKey Visual for Recticel's Xentro insulation
Securex3 Key Visuals for Securex LUX
BOSS PaintsCharacter Design for a paint manufacturer
Mercy ShipsA lovely NGO Project
UmicoreWhen paint becomes eco-friendly
Dorian Gray“Experience is merely the name men gave to their mistakes.”
Mr LightAn expression of love of vintage
TelenetA Shrek inspired environment
Gentse FeestenPoster for Flander's biggest folklore festival
Let's work together
That means I know how to communicate, manage the project, give realistic budget estimations & stay on track to reach the deadline.
TBWA Brussels, Darw!n BBDO, BBDO Belgium, JWT, Jekyll n' Hyde, Publicis, Focus Advertising, Canada Gent, DivideByFour, Colruyt, Lavagraphics, Schokolade, Wenneker, Modulo, Bump,..
+32 (0) 496 03 27 21
I love to help. Don't hesitate to give me a call to discuss your project.
I'm from Limburg, it'll be soothing.